Your Brand Requires :
Brand building and online reputation management
Interactive market research
Promotion of products and services
Specialised Twitter Applications and Analysis Tools
Translation of your Tweets
Search Engine Marketing
Blogging/Podcasting/Social Media
Email Marketing, and Affiliate Marketing
Provide Value:
The more you add to Twitter, the more you get out of it. People follow you for a reason. Give them valuable information, and they keep coming back for more.
Network with others:
Don't be scared to communicate with others and respond to their updates. Twitter is a networking site. It's a many-to-many communication service. It's not just about you!
Know the limits:
If you are a business owner, you should know that what you say on Twitter can help or harm your business name significantly. Don't say anything you don't want others to hear about in a professional situation.
Listen:
Twitter is live and kicking 24/7. That means that you have constant access to what folks are talking about, their needs, and their wants. By listening to what others have to say on Twitter, you can build new products, improve your existing ones, and find new partners.